LET’s Go Deep

We all want to look and feel our best, but how do you convince someone they could look even better? You show them the proof is in the pudding, or…powerful results.

Meet Ultherapy: a non-invasive alternative to Botox. The ultrasound treatment promises to lift the brow, skin on the neck, and smooth wrinkles on the face and décolletage.

We photographed three women before and throughout their transformations at the 60, 90, and 180 day marks. And though a picture is worth a thousand words, we talked to Debbie, Grace and Erin about their journeys, too. These real-person testimonials show that sometimes, beauty really is skin-deep.

Role: Copywriter

Art Direction: Taylor Whitlock (AD)

Creative Direction: Christy Blain (GCD), Tara Nelson-Parker (ACD)

Campaign Components: Stills, Long-form Video

Director: Brooke Nipar