There are tampons. Or there’s Tampax.

Tampons and pads and menstrual cups, oh my! In the ever-innovating period care category, Tampax needs to prove its superiority over other products and most importantly, other tampon brands.

Did you know? There are tampons. Or there’s Tampax.

This campaign aims to shake women's complacency with tampons that leak and disprove the belief that all tampons are the same. Where other tampons expand radially, Tampax gently expand widthwise to catch sneaky side leaks. And Tampax is the only tampon with the LeakGuard Braid to provide up to 100% leak free protection. 

Role: Senior Copywriter

Art Direction: Taylor Whitlock (Senior AD)

Creative Direction: Javier Bonilla (P&G CCO), Rebecca Flinn (GCD)

Campaign Components: :15 OLV, :06 OLV, Social, E-content

Director: Eva Zar

Production Partners: Bravo Zulu, Heather Danosky @ Bandit, Mister Bronx

We originally developed (2) :15s, but only ended up finishing one. Find “Girls’ Night Out” below. It has not been colored, retouched, or mixed.

Password: Tampax