World, Meet Tami

It’s one thing to tell people to buy your products. And it’s a whole different thing to get them to actually do it. Tampax’s approach? Educate women on all the reasons Tampax is superior and have them create an emotional connection to the brand. So we crafted a spokeswoman so charming consumers can’t look away.

World, meet Tami. Tami, meet the world.

Tami is a tampon savant, educating women on all the absorbencies of Tampax and all the ways you get more with Tampax Radiant. She’s quick-witted, funny, and whip smart about all things tampons and periods. Take a look for yourself. Tami can’t wait to meet you!

Role: Senior Copywriter

Art Direction: Taylor Whitlock (Senior AD), Elena Polson (Senior AD)

Creative Direction: Javier Bonilla (P&G CCO), Deborah Vasquez (CD), Ryan Hoercher (ACD)

Campaign Components: :30 Broadcast, :15 Broadcast, :06 OLV, Social, KV

Director: Quinn Katherman

Production Partners: Art Class, Debbie McMurtrey, Heavy Duty Music